newspaper mockup Mahindra and Mahindra New Offers for Dussehra Festival | Vikram Garga - Mahindra & Mahindra

Vikram Garga - Mahindra & Mahindra | Mahindra and Mahindra New Offers for Dussehra Festival 2019
Mahindra & Mahindra Ltd (M&M Ltd), part of the USD 20.7 billion Mahindra Group, today announced a slew of customer-centric offers in the state of Andhra Pradesh & Telangana leading up to the festive season. These offers which include financial as well as other special deals which will allow prospective customers to become proud owners of Mahinda vehicles.
Additionally, Mahindra today mentioned that prior to the roll-out of BSVI vehicles from April 2020, this is the best time to buy BSIV diesel vehicles. Depending on the make and model, buyers of diesel variants can avail of several benefits ranging from an exchange bonus, cash discounts, and free accessories. This would include the range of personal and commercial diesel vehicles.
Speaking on the occasion, Vikram Garga, Vice President - Marketing, Automotive Division, Mahindra & Mahindra said, “Both the states of Andhra Pradesh and Telangana have been key strategic markets for us and been very supportive to Mahindra vehicles. As we enter the auspicious festive season with an array of offers, I am sure that our consumers will avail the unique schemes, especially for some of our class-leading products.

Current Offers & Products
Customers in Andhra Pradesh & Telangana can avail of benefits of up to ₹1,15,000 on Mahindra vehicles, including vehicle exchange and upgrade bonus, cash discount, free insurance & accessories (depending on the model). This special scheme aims to make the festive season special by rewarding customers and boosting consumer sentiment. The scheme of offers are available on the company’s range of passenger as well as commercial vehicles.At Mahindra the launch of 3 new products – XUV300, Alturas G4, & Marazzo have helped the company to perform better than the industry average in this challenging environment. A wide range of UVs at different price points has attracted a whole new set of buyers to the Mahindra brand. The new products are complemented by various customer facing initiatives such as premium & seamless digital experience at the revamped World of SUV dealerships. The company has focused on sales efficiency with the use of artificial intelligence, in addition to ensuring a superb digital experience for the customers, be it at the pre-purchase (WSYOUV.Com) or post-purchase stage (With You Hamesha).
World of SUVs – A differentiated customer experience ,World of SUVs, is a first of its kind transformative experience in automotive retail. These are new format, next-generation dealerships that redefines customer experience, thanks to digital technologies and interventions. The company envisioned the future to shape a breakthrough in brand and customer experience and presented the World of SUVs. It is aptly themed around the Mahindra DNA of ‘Live Young, Live Free.’The World of SUVs fortify Mahindra’s engagement in the pre-purchase and purchase stages by integrating the virtual world with the real on a phygital (physical+digital) platform, alongside a robust backend mechanism
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newspaper mockup Mahindra and Mahindra New Offers for Dussehra Festival | Vikram Garga - Mahindra & Mahindra
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News & Politics	Upload TimePublished on 27 Sep 2019

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