While production-car development for the Chinese market is fast by Western standards, the development of concepts — complete with interiors and functional HMI — is mind blowing. Designed and built in as few as 4 months from first sketch to show floor, the concepts in Beijing this year showed the full force of the Western talent invasion and prowess of the Chinese companies. Every bit as competent as anything we've seen in Detroit, Geneva or New York, concepts such as Haval's premium large crossover HB-02 and the Chery FV 2030 would have stolen the show elsewhere, and may just go on to steal the market out from under the Western brands noses if they're not careful. In fact, some designers we spoke to said they could never go back to working for a Western brand. The rapid pace of development and fearlessness of management working from clean sheets of paper is the perfect antidote to the slow and bureaucratic process that's largely the norm in Europe and America, and the recent exodus of frustrated designers from top positions in German brands is likely just
HAVAL'S HB 02 CONCEPT AND BODY SPORTY - YouTube |
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| People & Blogs | Upload TimePublished on 22 Jul 2018 |
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