the new LINCOLN MKZ sedan Concept exterior and interior - YouTube GO OTOMOTIF 2

the new LINCOLN MKZ sedan Concept exterior and interior looks to kickstart brand renaissance Lincoln isn't inspiring many purchase decisions these days, as the luxury make sits in dead last in sales. That could change with the introduction of a few key products, starting with the 2013 Lincoln MKZ. Ford marketing boss Jim Farley introduced theMKZ Concept at the Detroit Auto Show, and we very much like what we see. The concept, which should look a whole lot like the production model that goes on sale later this year, really pops on the elevated turn table. The rakish, full-length glass roof retracts so all four passengers can enjoy open air. We heard the word "bespoke" a few too many times during the presentation, but Lincoln promises a more individualized purchase and ownership experience. Lead designer Max Wolff pored over the details of the luxurious interior, including unique stitching, individualized seating for four, push-button gear selector and a floating center stack that was inspired by modern suspension bridges. Wolff also pointed out that future Lincoln models will be designed at the automaker's new design studio in Dearborn, which employs 180 dedicated designers and engineers. We don't have any information on powertrains, but we're expecting the production car to be released with all the info at the New York Auto Show. Hit the jump to read over the Lincoln press release, and feel free to peruse the high-resolution images from the Detroit Auto Show. Lincoln MKZ Concept: Future Vision Today DETROIT, Jan. 10, 2012 – The new Lincoln MKZ Concept, revealed today at the North American International Auto Show, signals a significant step in Lincoln's reinvention, providing a clear vision of its next-generation vehicles. "With the Lincoln MKZ Concept, we are not introducing a new car. We are essentially introducing a new brand," said Derrick Kuzak, Ford Motor Company group vice president for Global Product Development. "The MKZ Concept is the next step in the reinvention of Lincoln, something we've been quietly but aggressively pursuing." Lincoln MKZ Concept: Exterior The MKZ Concept strongly hints at the production model arriving in dealerships later this year, as well as Lincoln's design future. "The MKZ Concept's shape is a vision of simplicity completed with just a few strokes," said Max Wolff, Lincoln design director. "Our movement as a brand is toward something we call elegant simplicity. It's something warmer and more restrained, which is moving away from complex designs and traditional luxury." (View a video highlighting the main design elements of the Lincoln MKZ Concept here.) Warm hues are evident in every aspect of the new vehicle's Cognac-colored exterior. The deep finish is achieved with a rich base coat covered in multiple layers of tinted clear-coat finishes. By retaining key, recognizable brand design elements, the MKZ Concept remains clearly identifiable as a Lincoln. One example is the more refined interpretation of the split-wing grille, introduced on the 1938 Lincoln-Zephyr. (Click here for image.) The sedan's profile is dominated by a long, sleek and sweeping roofline that allows the design to break away from the traditional sedan three-box shape. The lengthening of the roofline enables a more flowing, elegant and more naturally aerodynamic appearance. (Access Lincoln MKZ Concept specifications here.

the new LINCOLN MKZ sedan Concept exterior and interior - YouTube
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