Paris Motor Show: Delta HPE concept and the future of Lancia Our Latin friends over at Autoblog Spanish report that the Lancia Delta HPE concept car was one of the biggest disappointments of this year's Paris show. From the initial photos we received, we were looking forward to an exciting revival of the Lancia and Delta names, but unfortunately it was one of those "good from far, but far from good" situations as the concept car disappointed in the flesh. One of the many brands owned by the Fiat group, Lancia has become something of a quirky marque. Its styling direction is controversial at best, and its current marketing strategy is peculiar. Many of Fiat's other brands have been experiencing a rebirth of late. Alfa Romeo is re-emerging with desirable Italian beauties worthy of the badge. The Grande Punto has put Fiat sales back on the map. Ferrari continues to sell as many cars as they can make at whatever price they ask. Even Maserati is on its way back to the top. Lancia, it seems is the last brand in the group deserving of a complete shake-up, top to bottom. But if the Delta HPE show car is to serve as an indication of Lancia's future, it may be a while. With such competition cars as the Delta Integrale and the Stratos, Lancia was once a dominant force in rally racing – currently one of the most popular forms of motorsport, especially in terms of bridging from the track to the street. Mitsubishi and Subaru have been cashing in big on their rally images. Audi earned its stripes with its then-revolutionary Quattro all-wheel-drive cars. Even Suzuki has begun staking their claim. Lancia, in our humble opinion, ought to re-strategize and go back to its rally-winning roots and show the Japanese pretenders who's the real boss of the dirt road. Follow the jump for more images of the Delta HPE concept from the show floor and Lancia's full Paris press release. Lancia at the Paris International Motor Show
NEW LANCIA DELTA HPE CONCEPT NEW BODY SPORTY - YouTube |
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| People & Blogs | Upload TimePublished on 18 Oct 2017 |
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